Everyday Customs
3720 N Fratney St.
Unit 2B
Milwaukee, WI 53212
414-585-0366
Everyday Cycles Today
Everyday Cycles has always been about more than selling bikes.
The original shop was built around carefully chosen products, interesting bicycles, personal service, and the idea that cycling is part of everyday life. That still defines what we’re doing, even though we’re no longer operating a traditional retail storefront.
Today, Everyday Cycles is evolving into a more focused mix of curated cycling gear, original products, rides, events, media, and cycling culture. We’re interested in useful, unusual, well-made things, along with the people, stories, and experiences that make riding bikes worthwhile.
For now, most of that happens online, with occasional rides, events, and projects in Milwaukee. Someday, we’d love for Everyday Cycles to have a physical home again, but we imagine it less as a conventional bike shop and more as a cycling clubhouse. A place to ride from, learn, get something fixed, watch a race, hear a podcast, have a coffee or beer, and spend time with people who like bikes.
Until then, this is where the next version of Everyday Cycles is taking shape.